Samsung and LG, the two enemy brothers of Korea, do everything not to be similar – until wanting to impose two different technologies on the television market (the famous fight QLED versus OLED). The two multinationals nevertheless agree on a particular point: at CES 2020, the two want to make television disappear from the living room, as much as possible.
To the lack of audacity of Japanese manufacturers (Sony and Panasonic have remained very wise this year), LG and Samsung respond with inspired and ever more assertive designs. As the 8K struggles to make its way to our living room, perhaps integration, more than definition or image quality, could be the unstoppable argument of tomorrow. Overview.
Photo credits: Maxime Claudel for Numerama
LG AND SAMSUNG WANT BETTER INTEGRATED TELEVISIONS
The desire to blend televisions into a thoughtful interior decoration does not start yesterday. Quite the contrary. Today, it is all the more justified as the screen diagonals tend to increase in proportion to the increase in resolutions (the higher they are, the closer you can get to them without problem). Just yesterday, a 55-inch screen was considered a luxury. In 2020, it would almost have become the minimum size. Like smartphones, TVs are only growing.
Photo credits: LG.com
As a bonus, TVs are becoming more and more beautiful, with ever more licked designs. Samsung and LG did not wait until 2020 to rush into this segment which refuses to associate television – for a long time a huge object that takes up space (during the cathodic era) – with a product that annihilates any notion of good taste when embellishing your living room. Very early on, Samsung, for example, launched The Frame, a range of television sets resembling paintings. LG, for its part, took advantage of the race for finesse to market an OLED model that gives the impression of floating when hung on the wall (the Signature W line).
To go further, Samsung has announced an edge-less 8K TV with the QLED Q950 specimen. It’s not the sequel to The Frame, the artistic argument disappearing to make room for the image, just the image. In reality, the Q950 takes the form of a television with a screen ratio of 99%, whose ultra-thin edges become imperceptible when you move away from it. Engineers also take advantage of remote electronics to achieve a thickness of 15 millimetres everywhere. And if some people think that such a design may seem fragile, Samsung assured us that the assembly, necessarily innovative, effectively protects the panel (it is glued, no longer integrated into a frame). Flagship requires Q950 benefits from the latest technological advances, including in terms of sound reproduction. We are thinking of the Symphony Q option, which combines the speakers located at the top with a compatible soundbar to extend the soundstage.
Photo credits: engadget.com
In terms of prices, we should be around 6,000 euros for the 65 inch (8,000 euros for the 75). A more affordable version – the Q800, with classic edges – will be offered in parallel to lower the floor price of the 8K.
LG, for its part, continues to maximize the potential of its roll-up OLED television, still just as impressive. For its third generation, the object offers an option that will hide it on the ceiling – which materializes an additional step towards the total disappearance of the product (the floor version being articulated around a huge piece of furniture). On the brand’s stand, we also find the premium Object range. It includes a 65-inch sliding screen that serves as a door to a wooden bookcase with an integrated soundbar. It’s a great way to combine business with pleasure, knowing that the company is putting its ultra-thin OLED on the wall in parallel to continue to redefine space.
Back to Samsung to (re) discover The Sero, which we already talked about on Numerama during the launch in Korea. This television is distinguished by its ability to rotate in portrait format, better suited to reading content from a smartphone (spoiler: rotation is automatic when the associated phone is turned). If we can doubt the interest of the gimmick which will only interest those who spend their lives on their mobile device and TikTok, we can recognize this TV as an undeniable quality: in portrait format, it takes up less space. This characteristic can earn him some laurels when not in use.
We finish this workforce review with the appearance of a 48 inch diagonal in the LG OLED catalogue. This is a big first to highlight, given that the minimum size was 55 inches over previous generations. For those keen on beautiful images who do not want a huge black rectangle in their living room with limited space, this smaller size can only be good news. Not to mention the financial aspect.
Vroom (Numerama) is at CES 2020 from January 7 to 9, 2020. To get there, we accepted the invitation from BMW, which is present at the show to present its new products. The editorial team has been following BMW news for a long time and is entirely free to cover whatever it wants at the show, independently.
Related article: Apple Present at CES 2020, But Not To Reveal Hardware